New Fujifilm X-T50 and GFX 100S II Cameras plus XF16-50mm & GF500mm Lenses

Introducing the latest launch from Fujifilm!

Explore the cutting-edge X-T50 and GFX 100S II cameras, along with the versatile XF 16-50mm f2.8-4.8 LM WR Lens and the powerful GF 500mm f5.6 R LM OIS WR Lens. Elevate your photography experience with Fujifilm's innovative technology and superior craftsmanship.

Order the Fujifilm X-T50 body | £1,299

The new Fujifilm X-T50 is the latest model in the X-series that delivers outstanding image quality with unique colour reproduction technology in a compact, lightweight body. It includes a back-illuminated 40.2 megapixel X-Trans CMOS 5 HR sensor, high-speed image processor X-Processor 5 and up to 7.0-stop in-body image stabilisation. It incorporates a new round shaped design for comfortable handling and a film simulation dial on the top plate to easily switch between Film simulations.

Available in black, silver & charcoal
40.2MP X-Trans CMOS HR sensor with X-Processor 5
6.2K/30P, 4K/60P video
20 film simulation modes
Up to 7.0 stops image stabilisation
Face/eye AF and subject detection
2.36M-dot OLED Electronic Viewfinder

Order today

Order the Fujifilm X-T50 15-45mm kit | £1,399

Available in black, silver & charcoal
Includes 15-45mm lens
40.2MP X-Trans CMOS HR sensor with X-Processor 5
6.2K/30P, 4K/60P video
20 film simulation modes
Up to 7.0 stops image stabilisation
Face/eye AF and subject detection
2.36M-dot OLED Electronic Viewfinder

Order today

Order the Fujifilm X-T50 16-50mm Kit | £1,649

Available in black & silver
Includes 16-50mm lens
40.2MP X-Trans CMOS HR sensor with X-Processor 5
6.2K/30P, 4K/60P video
20 film simulation modes
Up to 7.0 stops image stabilisation
Face/eye AF and subject detection
2.36M-dot OLED Electronic Viewfinder

Order today

Trade-in for the new Fujifilm X-T50

Trade-in one of the cameras below for the new Fujifilm X-T50. The trade-in value is based on the camera being in mint condition.

MODEL	TRADE-IN VALUE	YOU COULD PAY
Fujifilm X-T30 II	£580	£719
Fujifilm X-T30	£460	£839
Fujifilm X-T200	£375	£924
Fujifilm X-T20	£344	£955
Fujifilm X-T100	£266	£1,033
Fujifilm X-T10	£258	£1,041

Order the Fujifilm XF 16-50mm f2.8-4.8 LM WR Lens | £699

The Fujifilm XF16-50mm F2.8-4.8 R LM WR is a compact, lightweight and versatile lens that is perfect for wide-angle landscape and architectural photography. It also has excellent close-up capability, making it effective for photographing food, crafts, plants etc.

XF16-50mm F2.8-4.8 R LM WR Lens
Compact & lightweight - only 240g
24-76mm (35mm equivalent)
Weather resistant
Inner zoom construction
Linear motor for fast, silent AF
11 elements in 9 groups

Order today

Order the Fujifilm GFX 100S II | £4,999

The new Fujifilm GFX 100S II features the newly-developed GFX 102MP CMOS II high-speed image sensor and the X-Processor 5 image processing engine, all housed in a compact body weighing approximately 883g. It is also equipped with a powerful image stabiliser and a high-speed, high-precision autofocus function, enhancing the user experience and immersing them in a whole new level of unparalleled image quality.

Fujifilm GFX 100S II specification

102MP BSI CMOS II sensor with X-Processor 5
3.2-inch 2.36M dot 3-way tilting LCD
5.76M-dot OLED Electronic Viewfinder
Up to 8.0 stops image stabilisation
20 film simulation modes
4K/30P video

Order today

Trade-in for the new Fujifilm GFX 100S II

Trade-in one of the cameras below for the new Fujifilm GFX 100S II. The trade-in value is based on the camera being in mint condition.

MODEL	TRADE-IN VALUE	YOU COULD PAY
Fujifilm GFX 100	£2,307	£2,692
Fujifilm GFX 100S	£2,242	£2,757
Fujifilm GFX 50S II	£1,548	£3,451
Fujifilm GFX 50R	£1,427	£3,572
Fujifilm GFX 50S	£1,109	£3,890

Order the Fujifilm GF 500mm f5.6 R LM OIS WR Lens | £3,499

The new Fujifilm GF500mm F5.6 R LM OIS WR is a weather resistant, super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format), making it the longest in the lineup of GF lenses. It features an inner focus system for fast and silent autofocus with a minimum delay of approximately 0.31 seconds, so you can quickly and accurately capture your subject without missing any decisive moments.