A Beginner's Guide
to Vlogging

Video blogs… video logs… vlogs… whatever you want to call them, are typically short videos made out of the type of content you’d traditionally expect to find in a written blog. The core difference for a vlog over other types of video content it that the vlogger is usually the main subject. For example, a travel vlog would be your experience while traveling focusing on you, what you thought, where you went etc whereas a travel video would focus more on the destination, what it has to offer with an impartial view. With the video blogs ever growing rise in popularity, what exactly do you need to know to get started on your own vlog?

Keep reading for our tips to get you started with vlogging.

Determine Your Niche

You know you want to start vlogging but if you want to find an audience who’ll watch and engage with you, then you’ll need to determine the type of content you want to create. Think about what interests you, what you’re passionate about or have good knowledge in. Having a clear niche will help viewers understand exactly what they can expect from your videos and will also help to attract the right audience to subscribe or follow.

Find Your Voice & Vlogging Style

Okay, so now you know what niche you want to create content for, the next step is to find your voice. What is it that will make your videos stand out from the rest? What can you offer your audience that no other vlogger can? This could be anything from years of experience in your chosen field, outstanding visuals, to your personality and humour. Once you’ve found your unique voice, decide on what vlogging style suits you best. Can you just free flow chat to the camera without too much of a plan or do you need to work off some bullet pointed discussion points? The only way to discover this is to practice and see what feels natural to you and which comes across to the viewer as most natural too.

Deciding your vlogging style will be crucial to helping you assess roughly how long each vlog will take you to create and therefore you’ll be able to determine a regular posting schedule. Usually, you’d be aiming for 1 video per week.

Choose the Right Equipment

This will all depend on the types of vlogs you want to create as what’s suitable for a travel vlogger, might not be the same for beauty or food so, let’s go through the basics:

Camera

This is what you’ll be using to record your content so make sure it’s suited to the environment or quality you want to film. Most ‘day in the life’ vloggers choose to use a small compact camera, like the Sony ZV-1 as this is small enough to take out with you without drawing too much attention to yourself. For the ‘talking head’ style videos, like beauty tutorials or reviews, you might want to consider a Mirrorless, like the Sony ZV-E10 where you’ll be able to change the lens to suit your environment or the look and feel or your content more.

Tripod

Nobody likes shaky video content, unless you’re trying to recreate a scene from the Blair Witch Project of course. Once you’ve got your camera sorted, even if you choose to film using your smartphone then some form of support should be next on your list! There are a wide range of styles to choose from which one you go for will ultimately depend on what you’ll be doing. If you plan on just having a stationary camera set up in a room, then opt for something sturdy. If you’ll be walking around a lot or travelling about, take a look at some of the smaller tripods like the Sony GP-VPT2BT Grip. This Bluetooth grip doubles up as a selfie stick too so you’ll be able to film yourself walking around with more ease.

Microphone

Having good sounding and clear audio is a must for vloggers. Most viewers can forgive bad lighting or video quality but if the audio is bad and they can’t hear you then they probably won’t be watching for long. The quickest and simplest way to improve your audio would be to use an external microphone. These will help to isolate your voice from the background making it crisper and clearer. The Sony ECM-W2BT Wireless Microphone is a great choice as it’s cable free, discreet but still provides you with the clear crisp audio you were after!

Lighting

This doesn’t need to be fancy; it just needs to be effective and relying on natural daylight isn’t always going to be the best option. We’d recommend looking at some LED lighting panels or ring lights, depending on your style of video as these will give you an even and constant light source without getting hot!

Focus on Quality & Ask your Audience

Make quality, not quantity, the main focus of your vlogs. Arguably one of the hardest parts about becoming a vlogger is the fact that you are always creating content, and after a while it can be hard to know exactly what type of content will remain interesting to your viewers. The simplest and most effective way to find out is to just ask them. At the end of your vlog ask your viewers to comment what they’d like to see from you next. When your subscribers or followers let you know what they want to see, it makes your job deciding what content to create next a whole lot easier.

Tell a story & Make your Intro Count

I mean, who doesn’t love a story? Give your viewers a journey to join in with on each video you create. The most successful vloggers out there understand that need for a narrative and try to tell a story with their videos rather than just having a random compilation of clips.

Having a story to tell is great, but make sure the first 15 seconds of your vlog is enticing your viewers to watch more. You could do this but adding in a sneak preview at what’s coming up later in the video or by telling your viewers about what you’re about to get up to. Whatever way you choose to do it, make the introduction of your videos count!

Keep Uploading

The best advice we can give to any budding vlogger is to say that whatever you decide to do, do it consistently. As demotivating as it is to keep creating videos and uploading content when you’re not getting many views, just keep at it. The more videos you consistently upload, whether that’s once a week or 3 times, the views and subscribers will follow. You’d be surprised by how many vloggers

have missed their shot by giving up in the early stages when their channels don’t grow as quickly as they’d like. Just stick with it and have fun while you do!

For some more quick tips on how to improve your vlog, take a look at our Academy’s Tips video

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